ABOUT US

BMW of Pleasant Grove has been serving Utah since 1974.

European Motors moved from downtown Salt Lake City into the old Murray fire station in October of 1974, selling BMW’s and other makes. In the late seventies, European Motors discontinued selling the English and Italian cars, changed the name of the dealership to BMW of Murray, and became an exclusive dealer for BMW USA.

Owned by the John H. Firmage family, Is the exclusive dealer for BMW in Salt lake City, Bountiful, and all of Utah and on May 16th 2007 celebrated the Grand opening of BMW of Pleasant Grove, a second location.

The staff has increased from five to over 160. The best part is, that through all this growth the 160 employees at BMW are as enthusiastic and committed to serving the BMW driver as those original nine were 41 years ago. It’s part of what makes BMW “The Ultimate Driving Machine.”